Brief - Create a piece of packaging based on a creative.

Creative - Lewis Carroll (author of Alice in Wonderland, Through the Looking Glass, Jabberwocky)

Concept - This packaging would be used for a 'Looking Glass Lens', an optical lens which distorts the scale of objects, much similar to those who suffer from AIWS (Alice in Wonderland syndrome).

The prism package is housed inside a sleeve, with fold down sides featuring the instructions and a passage from Carroll's Jabberwocky in distorted text. When viewed in the mirror opposite the text becomes readable. The package can be opened by inserting finger into the perforated 'eye' and pulling back.


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